An accomplished entrepreneur, Bill Asher is the co-founder of Lucid Entertainment, a group of boutique restaurants and bars in the United States and Mexico. Bill Asher oversees the growth of the company’s six brands, including American Junkie.
Providing a contemporary American tavern menu, American Junkie initially opened in Scottsdale, Arizona, before adding locations in Southern California. The atmosphere of American Junkie is one of a luxury sports lounge with an upscale design and spacious indoor and outdoor dining and drinking areas. Entertainment is available in the evening, and the staff is committed at all times to creating a welcoming, comfortable experience where guests can relax over quality food and drink.
Offering high-quality beer, wine, bourbon, and whiskey, the brand sources 95 percent of its fare from US sources, and many of its wines come from California vineyards. American Junkie prioritizes the well-being of its visitors and employees, as well as the planet as a whole. The company, which recycles all glass bottles and cardboard, has implemented a universal reverse osmosis water filtration system, so that customers can enjoy clean water without the need for plastic bottles.