Attractions of Santa Barbara, the American Riviera

Bill Asher
1 min readMay 29, 2020

Bill Asher got his start with an Ivy League education at Dartmouth College, and, since then, has made many well-received forays into business, dining, and entertainment. Bill Asher is one of the many extremely successful and wealthy residents of Santa Barbara, California, and also owns property in nearby Montecito.

Known for its lush landscapes, balmy atmosphere, superior shopping and dining, and wealthy residents, the Santa Barbara-Montecito area is sometimes called the American Riviera. Located about 80 miles away from the hustle and bustle of Los Angeles, Santa Barbara provides an idyllic respite for those tired of the LA life.

Long stretches of smooth sand will satisfy any beach lover, and the nearby Santa Ynez Mountains provide hiking trails and sweeping views of the coast. Much of the architecture is in a Spanish-Mediterranean style, featuring white stucco walls and red-tiled roofs as well as asymmetrical design, giving each building its own unique charm.

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Bill Asher
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Serial Entertainment Industry Entrepreneur. 30 companies in 30 years. Sports Gambling, Nightclubs, Restaurants, and Commercial Real-Estate.