Emerging Global Nightlife Trends

Los Angeles-based entrepreneur Bill Asher has helped to start more than 25 companies ranging across a variety of industries. Bill Asher is the founder of Lucid Entertainment, which operates a chain of bars, restaurants, and nightclubs.

The nightlife industry has undergone a rapid transformation due to emerging trends. Today’s revelers are looking to have fun in entertainment facilities that embrace creativity and offer diverse experiences. Multifaceted entertainment spots where customers can eat, drink, dance, and participate in numerous interactive activities under one roof are the new norm. Offering multiple experiences under one roof helps keep customers happy and engaged throughout the night.

The nightlife industry has felt the impact of technology, which continues to change the industry on a daily basis. Businesses are adopting the use of systems such as point of sale tech that help build customer relationships, provide insights to marketing teams, and ensure businesses remain on a profitable path.

The cocktail era has changed the traditional nightclub experience as well, as it has revolutionized how consumers purchase and enjoy their alcoholic drinks. Today’s nightlife and drinking culture caters to a huge number of experimental drinkers looking for unique cocktail experiences.